The 'Weightless Project' is giving you the opportunity to get in the best shape of your life while helping others. I can't think of a better incentive to start hitting the gym! Obesity is always a touchy subject but in this case it is meant to provide encouragement to those who may not feel the need or motivation to get in shape. The Weightless Project has combined wearable technology like the Fitbit and Basi to pressure people to stay in shape for a good cause.
The way it works is as your calories are ticking off on your wearable fitness tracker, donations are provided. The service works once you have signed up on the site and for every 1,000 calories you burn there is a donation of $1 to the project's food aid program of choice.