Shimmy, the non-profit on a mission to get America moving, launched an iPhone workout advent calendar that shares a "fun-size" workout video daily. This alternative way to count down the days in December until the 25th also helps to support the formation of foundational healthy habits for the New Year.
The Shimmy app is free to download and its no-cost challenge provides motivation for people to move their body daily with activities like Bollywood cardio, boxing and yoga. With just seven minutes of movement per day, Shimmy supports not just physical wellness but also mental wellness too, along with a sense of togetherness and community. Additionally, Shimmy is donating $25 to charity on behalf of each person who completes the full workout calendar.
Key Themes Behind This Trend
- Mobile Fitness Challenges
- Creating mobile fitness challenges in an advent calendar format offers an interactive and engaging way to promote healthy habits and exercise routines.
- Mini-workout Videos
- Developing and sharing daily mini-workout videos can help motivate people to move daily, and can be used as a tool to engage clients and customers in the fitness industry.
- Socially Responsible Fitness
- Incorporating charitable donations into fitness challenges can increase engagement and social impact, offering new opportunities for corporate social responsibility.
Where This Applies
- Fitness
- The fitness industry can use Shimmy's mobile workout advent calendar as a model to create new and engaging workout challenges to attract and maintain clients.
- Mobile App Development
- Developing mobile applications for the fitness industry can bring new opportunities to promote healthy habits and encourage people to exercise through interactive and engaging platforms.
- Non-profit Organizations
- Non-profit organizations can explore new ways to engage people in social responsibility and healthy habits by using Shakira's mobile fitness advent calendar as a model for their own interactive challenges.
