This Indiegogo Project Aims to Save Water and Help Drought Victims

 - Oct 16, 2014
References: indiegogo & springwise
In an effort to save water during the ongoing California drought, one entrepreneurial endeavour is asking people to drop a brick in their toilet. Drop-A-Brick is an eco-friendly alternative to a traditional toilet-damaging brick that will ensure your commode conserves water during one of the worst water droughts in American history.

The soft rubber brick uses a hydro-gel that gives it weight in water rather than floating as rubber would. Its flexibility also ensures it fits into a variety of toilet cisterns. With every flush, Drop-A-Brick could save half a gallon of water. This also allows users to save money. The non-profit organization is using this product as a fundraiser to help people devastated by the drought, so you can help the environment, those close to you and your own hydro bill at once.