Charitable Cosmetic-Free Selfies

The Viral 'No Makeup Selfies' are a Perfectly Sefless Act

'No Makeup Selfies' turned one of the most self-involved photo shoots into a charitable act. Social media was recently bombarded with a storm of #NoMakeUpSelfie hashtags and makeup-free photos.

Cancer Research UK began the photography sensation to raise money and promote cancer awareness. Thousands of women all over the world snapped and posted their natural faces for a good cause. The selfies inspired many people to selflessly donate money via text message and on the Cancer Research's website. Celebrities also caught onto the selfie movement. The selfies resulted in more than 800,000 donations.

Selfies may be annoying but they are infectious and it's so good to see so many people coming together with selfies for a good cause. They are such a nice change from those horrible past selfie fads such as selfies at funerals.

Selfless Social Media
The viral 'No Makeup Selfies' trend showcases the power of social media for promoting charitable acts and raising awareness.
Philanthropic Photography
The 'No Makeup Selfies' trend demonstrates the potential for photography to be used as a tool for inspiring donations and supporting causes.
Celebrity Impact
The involvement of celebrities in the 'No Makeup Selfies' trend highlights the influential role they can play in mobilizing support and generating donations.

Industries Being Reshaped

Nonprofit & Charitable Organizations
Nonprofit and charitable organizations can leverage social media campaigns like the 'No Makeup Selfies' trend to engage supporters, raise funds, and spread awareness.
Photography & Imaging
The 'No Makeup Selfies' trend presents an opportunity for the photography industry to promote the positive impact of capturing authentic and natural moments.
Social Media & Influencer Marketing
Social media platforms and influencer marketing agencies can explore collaborations with charitable causes to encourage viral trends that drive donations and engagement.
SCORE
5.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 92%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X