The design of the MAC x Proenza Schouler collection it utterly romantic. Like a gloaming sky, the packages take on a colorful ombre effect that is hard not to appreciate. Considering that ombre is still going fairly strong in both the beauty and fashion industries, it is only natural that such a collaboration would embrace the fad as well. It doesn't hurt that the powdered palettes also take on the ombre aesthetic.
Comprised of face powders, makeup brushes, eyeliners, lip pencils, nail lacquers as well as lipsticks, the MAC x Proenza Schouler collection focuses on colors that many women would want to experiment with during the summer season. Overall, women will walk away with very fresh and feminine faces, as seen in the accompanying ad campaign.
What Makes This Trend Stand Out
- Ombre Cosmetic Collaborations
- Collaborations between cosmetic brands and fashion designers to create ombre-themed collections.
- Summer Ombre Makeup Trend
- Continued popularity of ombre in the beauty industry, particularly for summer-themed makeup products.
- Romantic Ombre Packaging
- Use of ombre packaging design to add a romantic and feminine touch to beauty products.
Sectors Adopting This
- Cosmetics
- Collaborations between cosmetic brands and fashion designers can create innovative products and packaging design.
- Fashion
- Trend of ombre in fashion can be reflected in complementary makeup products to offer a cohesive and on-trend look.
- Advertising
- Ad campaigns that feature the collaborative products can showcase the latest trends in cosmetics and fashion to consumers.
