The Givenchy Prisme Libre Campaign Stars Mariacarla Boscono

 - Mar 28, 2014
References: givenchy & fashiongonerogue
The Givenchy Prisme Libre ad campaign is a gorgeous ad campaign that promotes the luxury brand's latest cosmetic line, specifically its Loose Powder Foundation line. Although it looks as though the model has either been attacked by a bomb of the loose powder or simply materialized from it, it is undeniable that the image is romantic and whimsical.

Starring Italian model Mariacarla Boscono, the Givenchy Prisme Libre ad campaign was shot in studio by photographer Daniel Jackson. Captured against a black backdrop, the ethereal scene will inspire people to check out the product in person. Interestingly, the label released behind the scene footage of the photoshoot, which really brings to light the amount of work that goes behind such a concept.