The Givenchy Prisme Libre ad campaign is a gorgeous ad campaign that promotes the luxury brand's latest cosmetic line, specifically its Loose Powder Foundation line. Although it looks as though the model has either been attacked by a bomb of the loose powder or simply materialized from it, it is undeniable that the image is romantic and whimsical.
Starring Italian model Mariacarla Boscono, the Givenchy Prisme Libre ad campaign was shot in studio by photographer Daniel Jackson. Captured against a black backdrop, the ethereal scene will inspire people to check out the product in person. Interestingly, the label released behind the scene footage of the photoshoot, which really brings to light the amount of work that goes behind such a concept.
What Makes This Trend Stand Out
- Romantic Cosmetic Ads
- Disruptive innovation opportunity: Using romantic and whimsical imagery in cosmetic ads to create a unique and memorable brand identity.
- Behind the Scene Footage
- Disruptive innovation opportunity: Sharing behind the scenes footage of ad campaigns to provide transparency and engage consumers.
- Ethereal Studio Photography
- Disruptive innovation opportunity: Experimenting with ethereal studio photography to create captivating visual experiences.
Sectors Adopting This
- Luxury Cosmetics
- Disruptive innovation opportunity: Incorporating romance and whimsy into luxury cosmetic brands to differentiate from competitors.
- Photography
- Disruptive innovation opportunity: Exploring ethereal studio photography techniques to create unique visual narratives.
- Advertising
- Disruptive innovation opportunity: Utilizing behind the scenes footage in advertising campaigns to build brand transparency and connection with consumers.
