The Max Factor X Lipfinity ad campaign embraces the femme fatale, the mysterious diva and even a warrior woman. Strong characters all, they focus on femininity in as powerful a way as possible without sacrificing sensual allure in the least. Although there are no scantily clad bodies in this campaign, it does focus on a stunning face complete with a deep red lip, bronzed cheeks and shadowed eyes.
Starring top model Candice Swanepoel, who was named the hottest woman of 2014 by Maxim, the Max Factor X Lipfinity ad campaign is perfect for both the summer and fall. Whether capturing a look for a hot summer night out or something darker for cooler weather, they will gain second glances with ease.
Key Themes Behind This Trend
- Powerful Femininity
- Disruptive innovation opportunity for makeup brands to showcase women as strong characters without sacrificing sensual allure.
- Face-centric Ads
- Disruptive innovation opportunity for beauty brands to focus on facial features instead of showing scantily clad bodies in ads.
- Summer and Fall Campaigns
- Disruptive innovation opportunity for makeup brands to create seasonal ad campaigns targeting both hot weather and cooler temperatures.
Where This Applies
- Makeup Industry
- Disruptive innovation opportunity for makeup brands to create powerful and alluring ad campaigns.
- Fashion Industry
- Disruptive innovation opportunity for fashion brands to collaborate with makeup brands to showcase bold and striking looks.
- Advertising Industry
- Disruptive innovation opportunity for advertising agencies to create ads that embrace powerful femininity and feature facial expressions and features instead of scantily clad bodies.
