The Max Factor X Lipfinity ad campaign embraces the femme fatale, the mysterious diva and even a warrior woman. Strong characters all, they focus on femininity in as powerful a way as possible without sacrificing sensual allure in the least. Although there are no scantily clad bodies in this campaign, it does focus on a stunning face complete with a deep red lip, bronzed cheeks and shadowed eyes.
Starring top model Candice Swanepoel, who was named the hottest woman of 2014 by Maxim, the Max Factor X Lipfinity ad campaign is perfect for both the summer and fall. Whether capturing a look for a hot summer night out or something darker for cooler weather, they will gain second glances with ease.