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Yoke & Janneke's Half Face Makeup Ads Reveal Inner Potential

 - Aug 4, 2014
References: coloribus & adeevee
These half face makeup print ads for the Yoke & Janneke Hairstyling & Make Up Saloon depict bringing out what's already on the inside. Although makeup is typically though of as something that is applied as a cover up, these ads are about unearthing the potential of a hair or makeup stylist.

One of the ads shows a more tame beauty makeup, while the other one goes a little more dramatic than a daily makeup look, in addition to a striking curly hairstyle. The Yoke & Janneke Saloon print ads claim that "We know she is inside of you," speaking directly to an audience of females who are looking to bring out their best side.