Profiling three generations of witches, the Sacred Hour Collection by Illamasqua is set to launch in Fall 2013. The collection's striking and occult-inspired catalog explores a surreal image concept and embodies a mystical air.
The Sacred Hour Collection by Illamasqua will feature a New Reflection Palette, Velvet Blusher, a lipstick in 'Sleek Dusky coral' and 'Peaked Dusky rose'. In addition to these beauty essentials, the collection also features the label's Shard Red Violet Nail Varnish, Lush Lash false eye lash kit and Skin Base Lift illuminator.
Modelled by three witchy beauties, this daring collection highlights the deep and dramatic color palette of the upcoming season and showcases Illamasqua's aim to target a diverse consumer demographic that varies in age and in taste.
Key Themes Behind This Trend
- Occult-inspired Cosmetic Ads
- Disruptive innovation opportunity: Explore the growing market demand for unconventional and mystical beauty products that cater to a diverse consumer demographic.
Where This Applies
- Cosmetics
- Disruptive innovation opportunity: Develop a line of occult-inspired cosmetics that embrace unconventional beauty concepts and target a diverse customer base.
