Soon the summer sun will be full in effect and people will be able to rely on a more natural way to add a bronze hue to their fair skin; until that day, however, women will be tempted by the Diorskin Nude Tan 2014 ad campaign to keep up a warm look with the help of quality makeup. Set on a sandy beach, the minimalist images focus fully on the skin tone of Russian model Daria Strokous.
The Diorskin Nude Tan 2014 ad campaign also consists of product shots of the bronzing powder. Packaged in a geometrically patterned chrome case, the powders are attractive on another type of aesthetic level. They give an effortless sun-kissed look.
Key Themes Behind This Trend
- Natural Bronzing Products
- Opportunity to develop and market natural bronzing products that provide a sun-kissed look without harmful UV exposure.
- Minimalist Beauty Advertising
- Opportunity to create minimalist beauty advertising campaigns that emphasize the natural beauty of the skin.
- Geometric Packaging Design
- Opportunity to innovate geometric packaging designs for cosmetics that offer a unique visual appeal.
Where This Applies
- Cosmetics
- Cosmetic companies can capitalize on the trend by developing new bronzing products and packaging designs.
- Advertising
- Advertising agencies can cater to the demand for minimalist beauty campaigns that highlight natural skin tones.
- Packaging
- Packaging companies can explore geometric designs and materials to create visually appealing cosmetic packaging.
