The 'WOW MOM' Mother's Day Campaign Celebrates Your Birth-Giver
Vasiliki Marapas — April 29, 2014 — Fashion
References: sunglasshut & nitrolicious
This years WOW MOM Mother's Day campaign brings back Global Brand Ambassador Jerry Hall and her supermodel daughter Georgia May Jagger.
A quick glance through these photos reveal that Hall and her daughter possess a strong bond. The campaign features the two affectionately embracing against a chartreuse and fuschia patterned wall, which spells out 'WOW MOM.' More than just being playful and heart-warming, the images prove that motherhood and style aren't mutually exclusive. In fact, Hall looks just as spry and vibrant as her off-spring. Both of these fashion-forward women were styled by Victoria Young, while James Rowe and Miranda Joyce were responsible for their hair and makeup.
Matt Irwin captured the effervescent energy between the mother-daughter duo in London, but the subject matter of motherly love is definitely universal.
A quick glance through these photos reveal that Hall and her daughter possess a strong bond. The campaign features the two affectionately embracing against a chartreuse and fuschia patterned wall, which spells out 'WOW MOM.' More than just being playful and heart-warming, the images prove that motherhood and style aren't mutually exclusive. In fact, Hall looks just as spry and vibrant as her off-spring. Both of these fashion-forward women were styled by Victoria Young, while James Rowe and Miranda Joyce were responsible for their hair and makeup.
Matt Irwin captured the effervescent energy between the mother-daughter duo in London, but the subject matter of motherly love is definitely universal.
Trend Themes
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Mother-daughter Campaigns — Opportunity for brands to create campaigns showcasing the strong bond between mothers and daughters.
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Fashion-forward Motherhood — Potential for brands to highlight that motherhood and style can go hand in hand.
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Universal Motherly Love — Opportunity to create content that celebrates the universal concept of motherly love.
Industry Implications
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Fashion — Fashion industry can leverage the trend of mother-daughter campaigns to create stylish and inclusive marketing campaigns.
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Beauty — Beauty industry can explore the concept of fashion-forward motherhood by developing products and services that cater to stylish mothers.
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Photography — Photography industry can capture and showcase the emotional connection and universal concept of motherly love through powerful visual storytelling.
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