Although it might seem counterintuitive to wear makeup while in the pool, the Nars Matte Multiple Collection ad campaign revolves around a swimming theme that brings out all of the good qualities in the line. With a swim cap on, model Toni Garrn's chiseled cheeks stand out even more, which is entirely the point considering that the collection targets them as well as the lips. Not to mention that this product in particular works best with water, giving it a smooth and sheer finish.
The Nars Matte Multiple Collection is part of the brand's larger Cosmetics Summer Color Collection. Adhering to the theme set out by its initial ad campaign, the image is as bold as it is beautiful. Delivering a burst of high-impact color, the collection is perfect for the sunny season.
Key Themes Behind This Trend
- Swim-inspired Makeup
- Opportunity for makeup brands to create swim-friendly products that are long-lasting and provide a sheer, smooth finish.
- Summer Color Collection
- Trend of releasing bold and vibrant makeup collections specifically targeted for the summer season.
- High-impact Color
- Demand for makeup products that deliver intense and vibrant color payoff for a bold makeup look.
Where This Applies
- Cosmetics
- Cosmetics brands can explore swim-inspired makeup collections to tap into the summer beauty market.
- Fashion
- Fashion brands that focus on swimwear can collaborate with cosmetics brands to create swim-inspired makeup looks for their campaigns.
- Advertising
- Opportunity for advertising agencies to create innovative and captivating swim-inspired makeup ads for cosmetics brands.
