The Tom Ford Beauty Summer 2014 ad campaign embraces the heat with a scantily clad, sweaty model who is wiling away the time by applying a gorgeous coat of makeup on her face. It appears that the latest additions to the American designer's beauty roster is impervious to dewy skin, perhaps becoming even more luminous for it.
Shot in studio, the Tom Ford Beauty Summer 2014 ad campaign sheds light on the three new products, all of which are limited editions. The Eye & Cheek Compact are warm and colorful, the Lip Shimmer boasts two shades (Moonlight and Solar Gold) and the Skin Illuminator ensures that the skin has an irresistible, translucent glow. Together, they create the perfect sultry summer look.
What Makes This Trend Stand Out
- Sultry Summer Makeup
- Opportunity for cosmetic companies to create limited edition cosmetics that cater to the heat and humidity of summer.
- Dewy Skin
- Opportunity for skincare and beauty companies to develop products that enhance dewy skin, rather than simply preventing shine.
- Sensual Advertising
- Opportunity for advertising agencies to create campaigns that embrace sensuality and showcase makeup application as a form of self-care.
Sectors Adopting This
- Cosmetics
- With the rise of summer makeup and dewy skin trends, there is a growing opportunity for cosmetics companies to innovate and meet the demands of consumers.
- Skincare
- The trend towards dewy skin presents a disruptive innovation opportunity for skincare companies to develop products that cater to this look.
- Advertising
- With the increasing popularity of sensual and self-care focused advertising campaigns, there is a growing opportunity for advertising agencies to showcase makeup as a form of self-expression.
