Taking good care of your skin can mean different things depending on where you live and if you need to take city skin care into account. Cosmetics brand Simple Skincare specializes in sensitive skin. In a new advertising campaign they are teaching their customers about the environment and how urban areas can negatively impact your skin condition over time.
Owned by Unilever, Simple launched the city skin care campaign to teach people about pollution, hard water, adverse weather and other influential environmental elements. The City Life campaign draws expertise from the Simple Advisory Board consisting of a fitness expert, makeup artist, psychologist, food writer and dietician. Taking a holistic approach that considers cleansing routines, diet, healthy bodies and minds, this campaign shows people how to achieve naturally healthy skin.