Calvin Klein Performance Line

 - Oct 19, 2008
References: advertolog
'New Movement' is the tagline for Calvin Klein's Performance launch. The line is a new hip collection of spandex yoga clothing.

It is a slightly ironic catchphrase, as the practice of yoga is actually based on little or no movement.

These symmetrical black and white photographs of model Alyssa Sutherland in various yoga poses were taken by Nathaniel Goldberg for ad agency Full Contact. Sutherland is obviously an experienced yogi in the discipline, which requires great strength, focus and balance to master.

Yoga is an extremely popular low-impact form of exercise, which only requires a mat for equipment. Oh, and very stylish designer workout wear.