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Alluring Coastal Gem Campaigns

The David Yurman Fall 2012 Ad Video Starts Gisele Bündchen

— August 12, 2012 — Fashion
The David Yurman Fall 2012 Ad Video stars the stunning Brazilian belle Gisele Bündchen.

The timeless elegance that David Yurman radiates in its campaigns is embodied by the stunning supermodel. She sports the Fall collection on the beaches of Malibu, California looking flawless. The baubles, rings, statement cuffs and layered necklaces are showcased with a monochromatic palette that enhances the gems.

The advert was lensed by Peter Lindbergh who, with his exceptional talent, enticed the luxury brand’s Silver Ice collection. “Gisele captures that moment in time for the brand. It’s heritage, authenticity and modern day glamour,” says David Lipman who handled the advertising. The short film exudes the nonchalant opulence that makes the David Yurman brand so covetable in this modern luxury market.
Trend Themes
1. Timeless Elegance - Disruptive innovation opportunity: Create new luxury brands that combine heritage, authenticity, and modern day glamour.
2. Monochromatic Palette - Disruptive innovation opportunity: Develop new color palettes and trends that enhance and showcase jewelry and luxury items.
3. Nonchalant Opulence - Disruptive innovation opportunity: Design products and experiences that exude effortless luxury and appeal to the modern luxury market.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity: Introduce innovative designs and concepts that combine heritage, authenticity, and modern day glamour into luxury fashion brands.
2. Jewelry - Disruptive innovation opportunity: Create new jewelry trends and designs that incorporate monochromatic palettes and enhance the beauty of gemstones.
3. Advertising and Marketing - Disruptive innovation opportunity: Develop new strategies and creative concepts to showcase luxury brands in a way that communicates nonchalant opulence and appeals to target audiences.
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