Amnesty Portugal Uses Animation To Catch Your Attention

 - Mar 26, 2009   Updated: Apr 5 2011
References: coloribus
This stunning commercial for Amnesty Portugal uses black and white live action with illustrated pieces. The sharp graphics get your attention from the very first second till the last.

The commercial was created by advertising agency Leo Burnett, Lisbon with creative direction by Chacho Puebla and Mico Toledo. The copy was written by Chacho Puebla, Bruno Ribeiro and Fernando Bellotti.

Implications - Powerful videos like this communicate powerfully visceral messages by grabbing hold of their target audience and not letting go. By not shying away from the dramatic nature of their subject matter, advertising companies have the ability to make a bold impression upon their viewers that goes beyond what a more reserved or mundane creation might have achieved.