After teasing us with the Jon Kortajarena foot worship fetish ad, Diesel has released more images of its Spring Summer 2009 ad campaign.
The campaign, which was photographed by John Scarisbrick, is shot in black and white and features a collection of enigmatic and dark scenes with a sinister undertone that evokes thought.
“There are no messages, themes or commentary to understand,” explains Diesel creative director Wilbert Das to wwd. “Our objective is to intrigue and provoke a thought.”
What Makes This Trend Stand Out
- Dark Surrealistic Ads
- Opportunity for brands to create mysterious and thought-provoking ad campaigns.
- Black and White Photography
- Innovative use of black and white photography to create an enigmatic and captivating visual experience.
- Sinister Undertones in Marketing
- Utilizing dark and sinister elements in advertisements to create intrigue and engage the audience.
Sectors Adopting This
- Fashion and Apparel
- Fashion brands can explore dark and surrealistic aesthetic in their advertising campaigns to stand out in the competitive market.
- Photography and Creative Services
- Opportunity for photographers and creative agencies to experiment with black and white photography techniques in commercial projects.
- Marketing and Advertising
- Marketing professionals can incorporate sinister undertones in their campaigns to create memorable and thought-provoking brand experiences.
