Elegantly Rebellious Fashion Ads

The Altuzarra Fall 2013 Ad Campaign Stars Stella Tennant

The Altuzarra Fall 2013 ad campaign toys with the idea of an elegant rebel, one that looks like she belongs at high tea with the Queen but can easily be found in a mosh pit with lesser known individuals. In a way, the studded dress and fur jacket could be worn to such an event, especially if the wearer is a rockstar at heart. Overall, striking a balance between punk and lady has never looked so good.

Starring model Stella Tennant, the Altuzarra Fall 2013 ad campaign was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin. Captured completely in black and white, the outfits being showcased are fit for a woman looking to make a statement.

Elegant Rebellion
Opportunities for disruptive innovation in fashion that combines elegance and rebellion.
High Tea Punk
Innovative fashion designs that blend traditional elegance with punk elements.
Statement-making Fashion
Disruptive innovations in fashion that empower women to make bold statements.

Who This Affects Most

Fashion
Opportunity for disruptive innovation in the fashion industry by creating designs that blend elegance with rebellion.
Photography
Opportunities for disruptive innovation in photography through unique and edgy campaigns that capture the essence of elegant rebellion.
Music
Opportunities for disruptive innovation in the music industry by creating fashion styles that combine punk and elegance, catering to individuals with diverse tastes.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 78%
Freshness 8%

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