Time stands still in the new Guinness commercial.
Shot in black and white, Guinness orchestrates a vintage European war time scene and executes a nostalgic, aspirational narrative perfectly. The commercial's narration focuses on clocks and their ability to be more than simple time tellers. What if a clock could speed up to make time go faster during periods of hardship? What if a clock could slow down to make "moments less momentary?" Finally, what if a clock could rewind time to allow us to adjust our decisions and avoid a tragic result?
All of these things, of course, are not achievable with today's clocks, which is exactly the point of this Guinness commercial. It all comes together at the end when the slogan appears "Do we strive to be ordinary or do we strive to be made of more?"