The E-ON Energy Drink Campaign Features Extreme Sports
Leslie Chen — August 19, 2013 — Marketing
References: geometry & adsoftheworld
These E-ON Energy Drink advertisements transform the idea of energy boosting beverages into a visual feast for the eyes.
Done by Geometry Global in Moscow, Russia, the campaign includes three ads illustrating the powers of this particular energizing drink. Overseen by creative director Andrew Ushakov, the ads are set in a black and white sketch style that looks like it belongs in a graphic novel, giving the campaign a cool feel that its targeted audience can easily relate to. Depicting high impact activities like race car driving, sky diving and BMX, the images in the ads definitely capture the essence and purpose of the E-ON Energy Drink.
The campaign is finished off with the copy "Put your energy to a better use."
Done by Geometry Global in Moscow, Russia, the campaign includes three ads illustrating the powers of this particular energizing drink. Overseen by creative director Andrew Ushakov, the ads are set in a black and white sketch style that looks like it belongs in a graphic novel, giving the campaign a cool feel that its targeted audience can easily relate to. Depicting high impact activities like race car driving, sky diving and BMX, the images in the ads definitely capture the essence and purpose of the E-ON Energy Drink.
The campaign is finished off with the copy "Put your energy to a better use."
Trend Themes
1. Graphic Novel-inspired Ads - The use of a black and white sketch style in ads creates an opportunity for other brands to visually appeal to their targeted audience.
2. Extreme Sports Advertising - Associating high-impact activities with energy drinks creates an opportunity for other brands to tap into adventure-seeking consumers.
3. Cool Campaign Advertising - Creating a cool feel for an advertising campaign through visual aesthetics, like the black and white sketch style used for E-ON energy drink, creates an opportunity for other brands to attract younger consumers to their products.
Industry Implications
1. Energy Drink Industry - The energy drink industry has the opportunity to create visually appealing marketing campaigns that target younger consumers with a thirst for adventure and high-impact activities.
2. Sports Advertising Industry - Associating extreme sports with products, like energy drinks, creates an opportunity for the sports advertising industry to appeal to adventure-seeking consumers.
3. Graphic Design Industry - The graphic design industry has the opportunity to explore different visual aesthetics, like the black and white sketch style used for E-ON energy drink, to create unique and eye-catching advertising campaigns for their clients.
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