The AY Not Dead Fall 2012 ad campaign should be viewed with Rihanna's 'We Found Love' track playing softly in the background. It depicts the tormented love between two people who have fallen for each other, but are not destined to be together. Dark and impassioned, the ad campaign was shot in black and white to better capture the raw emotions portrayed throughout.
Shot by Buenos Aires-born, New York-based fashion photographer Sebastian Faena, the AY Not Dead Fall 2012 ad campaign beautifully captures various moments in time to tell the harrowing story of a love lost. Starring American model Dree Hemingway alongside American male model Justin Barnhill, the photo shoot showcases a slew of the Argentinean label's heavy coats and form-fitting denim in gritty graffitied back alleys.