While most fashion houses have been unveiling some very vibrant and colorful spring campaigns, the Chanel Spring 2012 campaign sets itself apart by sticking to a simple, stoic and monochromatic photo shoot. Since the Chanel Spring 2012 collection is filled with pure white and black ensembles, with the occasional neutral outfit, it is no surprise that it influenced the direction of the ad campaign.
Starring mimicking models Joan Smalls and Saskia de Brauw, the Chanel Spring 2012 campaign is currently comprised of only two images, both of which highlight the fashion house's impeccable tailoring and sophisticated elegance. Shot completely in black and white, there is an abstract and avant-garde feel to each image, not to mention a cinematic quality as well. Overall, the Chanel Spring 2012 campaign is all about simplicity.