Utterly cinematic, something that the American fashion designer wanted to achieve this time around, the Alexander Wang Fall 2013 campaign will capture people's attention immediately. From the bright lights to the brooding posture, there is a story behind the photo that viewers will feel compelled to explore. Shot in Brooklyn against a metal railing and bright studio lights, it is almost as though model Malgosia Bela is some kind of rock star on stage or in front of countless paparazzi.
Returning as the face of the Alexander Wang Fall 2013 campaign, the brunette beauty was shot by photographer Steven Klein with creative direction by Pascal Dangin. She was styled by Vogue US fashion editor Camilla Nickerson. The ad campaign is accompanied by the Confessional video documenting Bela's journey as a model.
What Makes This Trend Stand Out
- Cinematic Fashion Ads
- The use of cinematic visuals and storytelling can disrupt traditional fashion advertising.
- Grayscale Photography
- The use of grayscale visuals can bring a unique and eye-catching aesthetic to fashion campaigns.
- Narrative-driven Campaigns
- Campaigns that tell a compelling story can engage viewers and create a deeper emotional connection with the brand.
Sectors Adopting This
- Fashion
- The fashion industry can utilize cinematic and narrative-driven approaches to disrupt traditional advertising.
- Photography
- Photography professionals can incorporate grayscale visuals to create unique and captivating fashion campaigns.
- Marketing and Advertising
- Professionals in marketing and advertising can learn from the storytelling techniques used in cinematic fashion campaigns.
