Dark, moody and slightly eerie, the Jil Sander Fall 2013 ad campaign stars model Edie Campbell. Vastly different from her recent Lanvin campaign for the same season, the rising British beauty is stripped down to the core for a vulnerable photoshoot that focuses as much on emotions as it does on clothing.
The Jil Sander Fall 2013 ad campaign was lensed by photographer David Sims. Captured completely in black and white, the images seem to really embrace the grayness and starkness that the autumn season can have, especially once the colorful leaves have fallen from the trees. The grayscale photoshoot also brings an edginess to the tweed, leather and ladylike silhouettes that are showcased in the Jil Sander Fall 2013 ad campaign.
What's Driving This Trend
- Moody-ads
- Fashion ads are focusing on moody and eerie concepts to appeal to consumers.
- Vulnerable-photoshoots
- Photoshoots that focus on emotions and human vulnerability to convey fashion messages are gaining traction.
- Black-&-white-photography
- Black and white photography is being used to create edginess and contrast in fashion campaigns.
Who This Affects Most
- Fashion
- The fashion industry is adapting by using unconventional techniques to appeal to niche markets.
- Photography
- Photography as an industry is expanding its horizons as the demand for unique shoots increases.
- Advertising
- Advertising professionals are exploring the use of darker and unconventional themes to grab consumers' attention.
