Always the trendsetter, Miuccia Prada asked Hedi Slimane to helm the Asian-inspired Prada Spring 2010 ad campaign. Slimane came up with a black and white series of photographs that harken back to the streets and lounges of early 20th century China.
Chinese models both male and female populate the landscape along with a few Caucasian male models, which is highly unusual for Prada but extremely refreshing. Chinese artist Yang Fudong contributed a video for the Prada Spring 2010 ad campaign. Watch Yang’s video and then click through the gallery for more of Hedi Slimane’s beautiful photographs for Prada.
What's Driving This Trend
- Oriental-inspired Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating traditional Asian elements into modern designs.
- Diverse Representation in Advertising
- Opportunity for disruptive innovation in the advertising industry by featuring models from different ethnic backgrounds to create more inclusive campaigns.
- Collaboration with Artists
- Opportunity for disruptive innovation in the art and fashion industries by partnering with artists to create unique and compelling ad campaigns.
Who This Affects Most
- Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating traditional Asian elements into modern designs.
- Advertising
- Opportunity for disruptive innovation in the advertising industry by featuring models from different ethnic backgrounds to create more inclusive campaigns.
- Art
- Opportunity for disruptive innovation in the art and fashion industries by partnering with artists to create unique and compelling ad campaigns.
