Budweiser Canada partnered with Uber to launch a new ad that will play during Super Bowl LIV. The ad is a continuation of the iconic 'Whassup' campaign, which aired 20 years ago, and it features various smart devices talking to each other and stating that they wish they were watching the game while enjoying a Budweiser. Following that the ad conveys a message about the importance of not driving while impaired. When the ad airs an uber promotion code will be available, which will enable consumers to get around safely during the Super Bowl.
Mike D'Agostini, the Director of Marketing for Budweiser Canada spoke about the new ad, “We’re excited to be bringing ‘Whassup’ back after 20 years with a modern twist, while simultaneously sending a vital message around making the smart decision to not drive impaired."
The ad could invoke a sense of nostalgia for consumers who remember the original 'Whassup' campaign. Additionally partnering with Uber to release a discount code promotes a message of safe driving, which consumers may connect with.
Image Credit: Budweiser Canada