Impact Teen Drivers, Jon Hamm’s non-profit company promoting focused driving, has released a new campaign video which humorously sheds light on a sensitive issue.
The short clip, titled The Dentist, was recently released on Vimeo. It both cleverly and clearly conveys the message of the project. Though perhaps not ideal for those with dental fears, the video illustrates the issue of distraction by showing the effects of multitasking in the context of dental work. The dentist in the film, along with his assistant, are doing just about anything except their job. The outcome, like the results of distracted driving driving, are not pretty.
Approaching such a delicate issue with humor is a tricky technique to pull off. Despite this risk, Impact Teen Drivers has mastered this method, and should serve as an example to other causes. The PSA comes off as relatable, not preachy, and conveys the goals of the non-profit with new-school style.