These Mothers Against Drunk Driving Ads Send a Direct Message

 - Oct 22, 2011
References: innoceancanada & adsoftheworld
The newest Mothers Against Drunk Driving ads reveal in a direct approach the effects of getting behind the wheel while inebriated. Created by advertising agency Innocean Worldwide, the ads feature three different people tattooed with their loved ones.

One of the ads features a man with a tattoo of his grandmother on his arm. The copy, "the consequences stay with you forever," are clearly taken to heart in these ads. Sending its message clearly with such direct imagery gets to the point of the ad right away.

These Mothers Against Drunk Driving ads remind everyone that drinking and driving is never the right choice.

Implications - Advertisements conveying serious subject matter in a relatable way will reach a greater number of consumers. Utilizing everyday situations more frequently could help a company get their message out there more effectively.