This Australian responsible drinking ad campaign visually reminds young binge drinkers that there is nobody else to blame but themselves and that they must take responsibility for their actions.
Created by GPY & R Sydney, the ads show a young person looking at himself and the trouble he’s getting into because of his binge drinking. This includes getting arrested after getting in a bloody fight, making an ass of himself with a woman at the bar, and a woman blinding her own eyes while she’s driving a car fast in reference to the danger of drunk driving.
The creative team who worked on the campaign includes Gary Sheppard (Photographer), Martin Brown (Designer), Robyn Spencer (Designer), Electric Art (Retoucher), Robbie Kantor (Art Director), and Bart Pawlak (Copywriter).
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Ugly Drunk Scenarios
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