Germany's Federal Ministry of Transport, Building and Housing is serious about cracking down on drunk driving. They've modded a VW New Beetle with wheel caps that look like red, itchy eyes. As the car drives down the street, the pupils of the â€œeyesâ€ roll in circles. The fleet of cars are driven around major events. Is that why they're all in English?
The ad campaign was created by Scholz and Friends of Berlin, Germany.
Implications - This is definitely a smart way for the VW Beetle and Germany's Federal Ministry of Transport, Building and Housing to draw serious attention to the ever-expanding, (somehow) never ending folly of drunk driving.