Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Amtrak Offers Booze Credit, Irks MADD

 - Aug 2, 2007   Updated: Jul 20 2011
References: cnn
In order to promote new business, Amtrak is doing everything it can to make the journey as comfortable as possible. Forget the cushy seats or the 5 star dining, how about a $100 credit to go towards alcohol? Besides the negative press this business decision is receiving from Mothers Against Drunk Driving (MADD), could this really taint their brand image and bring negative light to the travel experience.

Implications - Traveling can be extremely stressful, tiring and taxing for some individuals. Businesses that devote their efforts to making the travel experience more comfortable and enjoyable will certainly appeal to a wide audience. Consumers will prefer to travel with the organization that willing to put their needs and desires first, ensuring a safe, smooth and enjoyable travel experience.