In order to promote new business, Amtrak is doing everything it can to make the journey as comfortable as possible. Forget the cushy seats or the 5 star dining, how about a $100 credit to go towards alcohol? Besides the negative press this business decision is receiving from Mothers Against Drunk Driving (MADD), could this really taint their brand image and bring negative light to the travel experience.
Implications - Traveling can be extremely stressful, tiring and taxing for some individuals. Businesses that devote their efforts to making the travel experience more comfortable and enjoyable will certainly appeal to a wide audience. Consumers will prefer to travel with the organization that willing to put their needs and desires first, ensuring a safe, smooth and enjoyable travel experience.