Arrive Alive is a registered charity that strives to eliminate impaired driving in Ontario. Recently, the organization paired up with Toronto ad agency Cossette Communications for a campaign to raise awareness for drinking and driving.
The Arrive Alive campaign uses ambient advertising techniques. The piece focused on areas in Toronto that had streets lined up with bars and placed signs that were labeled "Funeral" on people's cars parked in front of these venues. The lineup of cars looked like a funeral procession. The idea was pretty clear. If you drive drunk in this car, it may just lead to your death.
The campaign was first issued in March during St.Patty's day and it will continue to go on for the remainder of the summer.
10 Creative CLM BBDO Campaigns
15 Scary Incentives to Drive Safely
Artsy Drunk Driving Ads
Anti-Drunk Driving Tech
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.