For the upcoming Calgary International Film Festival, advertising agency WAX creatively constructed a crying billboard in hopes to generate a good following. Although this billboard is sad, it also invokes laughter as it reads: "Only the best films make it."
When examined closely, the man in the billboard is indeed crying and his over-expressed sadness generates a connection with the audience. The emotionally-driven billboard is surely making a hilarious, yet fixated relation for the Calgary International Film Festival.
What Makes This Trend Stand Out
- Emotional Advertising
- Businesses can explore the strategy of using an emotional connection with consumers to create relatable and memorable marketing campaigns.
- Humorous Marketing
- Comedy and humor can be leveraged in advertising to entertain and create a positive association with the brand, while still conveying the intended message.
- Interactive Billboards
- The use of interactive billboards can add an element of surprise, engagement and intrigue to traditional advertising, helping to capture attention and drive interest.
Sectors Adopting This
- Entertainment
- Promoting films, games, music, and sports events with emotionally-driven marketing campaigns can effectively create buzz and anticipation among fans.
- Tourism
- Using engaging and interactive billboards to promote destinations and attractions can help to grab the attention of passersby and encourage them to consider visiting the location.
- Charities
- Leveraging emotional connections with donors through storytelling and humor can help charities stand out and create a lasting impression that encourages donations, support or action.
