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48 Emotional Ad Campaigns

From Sad Puppy-Eyed Ads to Emotion-Emitting Tablet Ads

— July 25, 2013 — Marketing
A creative way to connect with viewers through an advertisement is to try to elicit some sort of sentimental feeling from them, and these emotional ad campaigns are some great examples of how marketers are utilizing both sad and heartfelt messages to attract consumers.

With the amount of print ads and commercials that consumers are bombarded with on a daily basis, creating something that viewers will actually remember days after they've seen it is definitely not an easy task. These emotional ad campaigns however, are serving to connect with viewers on a much deeper level, eliciting such feelings as grief, sadness, happiness and even pain as a means to have them emotionally attached to the ad.

From tearful animal ads to heartbreaking snowman campaigns, these emotional ads are utilizing clever sentimental references as a way to engage consumers in a more thought-provoking way.
5.8
Score
Popularity
Activity
Freshness
46
Dreary Dwindling Species Ads
Dreary Dwindling Species Ads
The 'A Homeless Polar Bear in London' Breaks Hearts
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45
Monochrome Perfume Campaigns
Monochrome Perfume Campaigns
The Brad Pitt Chanel 5 Advertisement Channels Sultry Ideology
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44
Emotional Friendship Beverage Ads
Emotional Friendship Beverage Ads
Robinsons’ Juice Ad is Sure to Make You Shed a Tear or Two
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43
Endearing Emotional Adverts
Endearing Emotional Adverts
Google's Cutesy Commercial Will Have You Clicking 'Chrome'
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42
Donation Can-Inspired Ads
Donation Can-Inspired Ads
The French Red Cross Campaign Revolves Around a Generous Light
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41
X-Rayed Room Ads
X-Rayed Room Ads
The Bajaj Bulb Campaign Shows People Will 'Spot Everything' With This Light
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40
Emotional Drinking Handbooks
Emotional Drinking Handbooks
The 'A Glass of Sicily' Video by Tasca D'Almerita and Mosaicoon
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39
Centenarian Bliss Campaigns
Centenarian Bliss Campaigns
The Coca-Cola '100-Year-Old Man Shares the Secret to Happiness' Ad
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38
Emotion-Emitting Tablet Ads
Emotion-Emitting Tablet Ads
iPad 2 Commercial Brands Device as Bending How We Interact with Media
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37
Color-Changing Covers
Color-Changing Covers
The 'Spread the Warmth' Campaign Magazine Cover Changes Hue with Touch
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36
Socially Caged Child Ads
Socially Caged Child Ads
The Fundacion Padre Hurtado Campaign is Revealing
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35
Memorable Moment Ads
Memorable Moment Ads
The Office of Road Safety Ads will Have You Appreciating Life's Simplic
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34
Ignorant Wartime Ads
Ignorant Wartime Ads
The Reporters Without Borders Campaign Encourages Intaking of Information
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33
Photoshopped Charity Campaigns
Photoshopped Charity Campaigns
Donating to KSPCA Kenya is as Easy as Clicking a Button
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32
Tearful Animal Ads
Tearful Animal Ads
The Sea Shepherd Conservation Society Campaign is Heart-Wrenching
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31
Shared Affliction Ads
Shared Affliction Ads
The Pharex Naproxen Sodium Campaign Focuses on Joint Pain
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30
Soulful Marker Crusades
Soulful Marker Crusades
The Sharpie 'Uncap' Campaign Imagines a World Without Self Expression
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29
Emotional Family Value Ads
Emotional Family Value Ads
This Bernas Chinese New Year Commercial Will Render You Speechless
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28
Saddened Inanimate Object Ads
Saddened Inanimate Object Ads
The McDonalds Loose Change Menu Campaign Shows What's Missing Out
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27
Canine Concern Ads
Canine Concern Ads
The National Geographic Dog Whisperer Campaign is Sadly Human
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26
Homeless Old Car Ads
Homeless Old Car Ads
The Renault Megane DCI 130 Campaign Depicts Some Sad Situations
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25
Emotional Makeup Ads
Emotional Makeup Ads
The Super Extend Waterproof Mascara AVON Campaign is Momentous
<
24
Somber Cruise Fashion Ads
Somber Cruise Fashion Ads
The Miu Miu Fall 2013 Campaign is at Once Vibrant and Gray
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23
Sad Kid Clown Ads
Sad Kid Clown Ads
The Mariana City Hall Campaign Addresses a Terrible Crime
<
22
Devastating Recruitment Ads
Devastating Recruitment Ads
The Creative School and Suit School Strikes an Emotive Chord
<
21
Faux Fur Canine Ads
Faux Fur Canine Ads
The VIPAL Environmental Awareness Campaign by 141 Soho Square is Sad
<
20
Heartbreaking Snowman Ads
Heartbreaking Snowman Ads
The Magistral Dishwashing Soap Commercial Will Make You Cry
<
19
Multi-Emotional Ads
Multi-Emotional Ads
The UGC Theaters Campaign Promotes More Movies
<
18
Money-Covering Crises Ads
Money-Covering Crises Ads
The Amnesty International France Campaign Promotes Personal Donations
<
17
Foresighted Anti-Violence Prints
Foresighted Anti-Violence Prints
The AWARE 'Stop the Cycle' Campaign Battles Domestic Abuse
<
16
Sad Puppy-Eyed Ads
Sad Puppy-Eyed Ads
The Perdigao Boneless Turkey Campaign Promotes Heartbreakingly Convenient Meat
<
15
Circus Abuse Campaigns
Circus Abuse Campaigns
PETA's Saddest Show on Earth Ads Show the Dark Side of Entertainment
<
14
Homeless Fable Character Ads
Homeless Fable Character Ads
The So Acao Solidarity Movement Campaign Encourages Book Donations
<
13
Painted Faux Emotions
Painted Faux Emotions
The Suicide Prevention Center Turns Frowns Upside Down
<
12
Emotional Shockvertisements
Emotional Shockvertisements
The Coalition for Domestic Violence Takes a Stand
<
11
Canine-Concealing Campaigns
Canine-Concealing Campaigns
The Amigos dos Bichos Ads Reprimand Animal Abandonment
<
10
Alienated Youngster Advertising
Alienated Youngster Advertising
This Honda Jazz Campaign May Bring Families Together
<
9
Depressed Retro Device Ads
Depressed Retro Device Ads
McDonald's 'Loose Change' Menu Promotion Has Change-Eating Machines Sad
<
8
Heartbreaking Emotive Animal Ads
Heartbreaking Emotive Animal Ads
This WWF Grey Campaign Calls for Environmental Change
<
7
Tear-Jerking Advertisements
Tear-Jerking Advertisements
The Calgary International Film Festival Billboard is Sad and Funny
<
6
Concerned Retro Cartoon Ads
Concerned Retro Cartoon Ads
James Voon Depicts Distressed Characters for Fictional Food Promo
<
5
Face-Written Diaries
Face-Written Diaries
This 'Victim Support' Advertisement Breaks the Silence on Hate Crimes
<
4
Underprivileged Apparel Ads
Underprivileged Apparel Ads
The Shocking New Ark Mission of India Fashion Campaign
<
3
Suicidal Animal Ads
Suicidal Animal Ads
The China Environmental Protection Foundation Campaign Urges Human Help
<
2
Sad Salt Shakers
Sad Salt Shakers
Sidekicks is Made With 25% Less Sodium & Not Everyone's Happy About It
<
1
Emotionally Expressive Sports Ads
Emotionally Expressive Sports Ads
The Nike ‘Make it Count' Prints Show Athletes Fighti
<