Motorists around the world are suffering from the rising price of gas, but this Honda Jazz campaign offers one automobile's services as a lower cost conveyance.
The Mccann Erickson advertising agency in Tel Aviv, Israel, has helped to launch print ads for this car manufacturer's cause. One features an adorable little girl, sitting sad and alone on her bed, while a line of text overhead indicates that the six-year-old is estranged from her grandmother because of the expenses associated with gas-guzzling vehicles. The second centers on a 58-year-old grandmother who in turn has not seen her grandchildren in weeks, no thanks to the same issue. Introducing the "most fuel-efficient supermini car" on the market, this Honda Jazz campaign promotes ending the tearing apart of families through its vehicles' lowered gas usage.