Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Sharpie 'Uncap' Campaign Imagines a World Without Self Expression

 - May 26, 2010
References: multivu.prnewswire & sharpieuncapped
The Sharpie 'Uncap' campaign asks users, "What would the world be like without self expression?" Users are then asked to "uncap what's inside" and reveal their true expressions by using a Sharpie marker. The commercial is pretty cool, starting off in black and white and switching to color via Sharpie markers.

It shows someone giving an autograph, coloring their bike helmet and making colorful posters. The Sharpie Uncap campaign essentially asks to us to "imagine a world void of self-expression," which is impossible, thanks to Sharpie.