The new iPad 2 ad is consistent with Apple's visual and emotional branding style. The ad brands the tablet as bending the way in which media is consumed. A narrator over images of someone interacting with the iPad interface says, "Now, we can watch a newspaper, listen to a magazine, curl up with a movie, and see a phone call." The ad ends with "because now there's this" and an image of an iPad.
The iPad 2 ad captures the cutting-edge qualities that the piece of technology is representative of by the reiteration of the world "now," and by doing so, the viewer feels as though they are witnessing a moment in history that is fundamentally different from all those that came before.
What Makes This Trend Stand Out
- Emotion-emitting Ads
- Disruptive innovation opportunity: Create advertisements that evoke strong emotions in viewers, making a lasting impact on their perception of the brand.
- Bending Media Consumption
- Disruptive innovation opportunity: Develop technologies or platforms that revolutionize how people interact with different forms of media such as newspapers, magazines, movies, and phone calls.
- Cutting-edge Technology
- Disruptive innovation opportunity: Invent and market innovative products that showcase significant advancements in technology, giving consumers a sense of being part of a transformative moment.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity: Explore new ways to create compelling advertisements using technology and emotional storytelling to captivate audiences.
- Media & Entertainment
- Disruptive innovation opportunity: Develop platforms and devices that revolutionize how consumers access and consume various forms of media in a seamless and engaging manner.
- Technology & Electronics
- Disruptive innovation opportunity: Create cutting-edge technological products that redefine the boundaries of user experience and reshape the way people interact with digital content.
