Apple Expanded Its Advertising Business with New Ads in the App Store
Daniel Johnson — May 5, 2021 — Tech
References: searchads.apple & techcrunch
Apple is expanding the reach of its advertising business by creating opportunities for companies to place ads within the App Store.
The new ads will be visible even before a user completes a search and are named Search tab campaigns. The ads will let companies create awareness among users by placing an ad in a key location on the platform. Apple's new addition to the advertising business will bring in a new revenue stream for the tech giant.
Apple has priced the ads on cost-per-thousand impressions, and the cost is determined by a calculation of what the next closest bidder is willing to pay. Apple also indicated that an impression is counted when more than half the ad is visible to a user for at least one second.
Image Credit: Apple
The new ads will be visible even before a user completes a search and are named Search tab campaigns. The ads will let companies create awareness among users by placing an ad in a key location on the platform. Apple's new addition to the advertising business will bring in a new revenue stream for the tech giant.
Apple has priced the ads on cost-per-thousand impressions, and the cost is determined by a calculation of what the next closest bidder is willing to pay. Apple also indicated that an impression is counted when more than half the ad is visible to a user for at least one second.
Image Credit: Apple
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