To promote the serious lack of educated talent in advertising agencies, the Creative School and Suit School used real creative directors from various companies to recruit students to their program. Apparently, creative and educated young people are significantly lacking in this field.
The ad uses the power of emotion with a little humor thrown in to promote the Creative School and Suit School. Seeing grown men weeping their eyes out is both saddening (yet slightly amusing) as the subjects are exaggerated for comic effect. The use of actual workers and directors within the industry is excellent for potential students to recognize that they are needed by various companies. The Creative School and Suit School was founded to help young people break into the industry equipped with the appropriate skills required for the advertising world.