Set in a post-apocolyptic London, the 'A Homeless Polar Bear in London' features the lone animal helplessly wandering the streets.
Featuring 'Everything in its Right Place' from Radiohead as well as smooth narration by Jude Law, celebrity support backs Greenpeace's call to save the Arctic environment. Citing the melting of the glaciers as cause for the mad corporate scramble for available fuels, the emotional video looks to play on heartstrings to save the environment. The plight of the soon-to-be homeless polar bear, as depicted in the commercial, will become reality if further efforts to prevent the cannibalization of the northern ice are not made.
Greenpeace elaborates on their call to action on their website, with Radiohead and Jude Law extending further opinion on the issue as well.