The Suicide Prevention Center Turns Frowns Upside Down

 - Oct 29, 2010
References: suicideinfo & adsoftheworld
The newest ad campaign from the CVV (a.k.a. Suicide Prevention Center) states that they "transform sadness into hope." As there are a lot of anti-homosexuality stories now coming forth in the light of recently lost lives, these ads wring at the heartstrings of anyone viewing them.

Advertising agency Seven Comunicação Total based in Blumenau, Brazil did a great job of showing the light at the end of the tunnel and creating print ads that tell a vivid story.