For the first time in the history of perfumery, a man is chosen to represent a woman’s perfume; the Brad Pitt Chanel 5 video advertisement hits the blogosphere with rave reviews. The marketing team behind the commercial strategically focuses on the mundane appearance of scenery and muted colors of the picture quality. As Brad Pitt focuses on the emotional execution of his sensual lines, the wavering eye contact and head-on frame work captures the intense adoration for the most coveted perfume of all time.
As the advertisement flashes from the stunning Brad Pitt to the illuminating bottle of Chanel 5, one can not help but feel intrigued by this minimalist portrayal of such an iconic scent. This approach entices the consumer in a way unlike before.