After some funny, exciting and completely bizarre commercials that have been popping up for the Super Bowl, this Bernas Chinese New Year ad offers a refreshing -- albeit highly emotional -- change.
Developed by Ogilvy & Mather for the Malaysian rice provider Bernas, this ad is dramatic, poignant and touching, featuring an elegantly acted story of a father and son. It focuses on traditional Chinese dinners in which the whole family partakes and reminds viewers that family should never be taken for granted. Indeed, its YouTube description says, "Whatever differences we may have as a family, there's always a way to overcome them. So let's come together as one family during reunion dinner. After all, family is forever."
This three-minute ad is incredibly inspiring, but you're going to have to suffer through a period of intense catharsis before you get to that point. Watch it now -- you'll be glad you did.
What Makes This Trend Stand Out
- Emotional Advertising
- Opportunity for businesses to create highly emotional and meaningful advertisements that resonate with audiences.
- Family-centric Marketing
- Opportunity for marketers to emphasize the importance of family values and relationships in their campaigns.
- Cultural Celebrations in Advertising
- Opportunity for brands to incorporate cultural celebrations and traditions into their advertising to connect with diverse audiences.
Sectors Adopting This
- Advertising
- Opportunity for advertisers to create innovative and emotionally impactful campaigns that resonate with consumers.
- Food and Beverage
- Opportunity for food and beverage brands to highlight the role of family and tradition in their products and marketing.
- Media and Entertainment
- Opportunity for media and entertainment companies to produce emotionally engaging content that captivates and moves audiences.
