Raising awareness about the environment is an ongoing project by some eco-friendly companies like VIPAL, that, with the help of the advertising agency 141 Soho Square, created a series of prints to promote its green tires.
Lensed by Mauricio Nahas, these ads consist of dogs with their fur dyed to resemble that of wild animals. With the tagline “Without action, soon they’ll be the only ones. Retreated tires preserve nature,” this campaign highlights how VIPAL’s tires help to protect and conserve threatened animals like zebras and pandas.
The VIPAL Environmental Awareness Campaign by 141 Soho Square is not only realistic about a serious environmental problem, but it’s also effective in promoting an eco-friendly product.