The Forever 21 Times Square Billboard Takes Snaps of Passersby
Vittoria Natarelli — July 26, 2010 — Marketing
The latest Forever 21 Times Square billboard takes photos of onlookers in the busy New York square.
Created by Space150, the billboard takes interactivity and creativity to a whole new level. The model on the billboard pulls out a camera and takes a picture of everyone watching; later, the model pulls out a Polaroid of the image. The Forever 21 Times Square billboard is an incredible idea that was well executed.
Implications - The Forever 21 Times Square Billboard is an innovative marketing concept that integrates pedestrians into the ad campaign. Share your thoughts with others in the comment section below.
Created by Space150, the billboard takes interactivity and creativity to a whole new level. The model on the billboard pulls out a camera and takes a picture of everyone watching; later, the model pulls out a Polaroid of the image. The Forever 21 Times Square billboard is an incredible idea that was well executed.
Implications - The Forever 21 Times Square Billboard is an innovative marketing concept that integrates pedestrians into the ad campaign. Share your thoughts with others in the comment section below.
Trend Themes
1. Interactive Billboards - The use of interactive billboards that engage and photograph passersby, such as the Forever 21 Times Square billboard, presents opportunities for immersive marketing experiences.
2. Incorporating Consumer Involvement - By incorporating consumers into ad campaigns through activities like taking photos, brands can create a sense of personal connection and engagement.
3. Blending Technology and Outdoor Advertising - The integration of technology, such as cameras and interactivity, with traditional outdoor advertising platforms opens up possibilities for unique and memorable brand interactions.
Industry Implications
1. Advertising - The advertising industry can benefit from adopting innovative approaches that blend technology and consumer involvement, like utilizing interactive billboards.
2. Fashion - Incorporating interactive elements, like the Forever 21 Times Square billboard, into fashion advertising can enhance brand image and engage potential customers.
3. Technology - Advancements in technology, such as camera integration and interactivity, can revolutionize the outdoor advertising industry and create disruptive marketing opportunities.
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