The Ray-Ban Never Hide campaign began as a simple message communicated through traditional advertising means, but its latest incarnation has taken it in an exciting new direction.
Whereas the original Ray-Ban Never Hide Campaign featured scaffolding posters meant to advertise clear glasses, the new version utilizes guerrilla tactics to update the brand as new, fresh and exciting. In addition to having some really cool posters and exhibits all over the world (such as a Sphinx statue sporting some novelty Ray-Bans), the campaign also features an awesome concept that allows Ray-Ban wearers to have their faces temporarily displayed in Time Square on huge billboards.
The Ray-Ban Never Hide Campaign Changes Tactics
References: paper-plane.fr & adverblog