If you thought that the McDonald's Angus Burger was mouth-watering before, think again. A recent innovative advertisement by Leo Burnett in Puerto Rico had McDonald's going up in smoke -- literally -- to promote their tasty burger.
The McDonald's Angus Burger was advertised using grill smoke with delicious pictures and words projected onto it. Hats off to creative director Victor Cabezas for making this smoky billboard a possibility.
Implications - Advertisements that are unique tend to incorporate unconventional ways to grab attention. This is because of the copious amounts of clutter that consumers view daily. Therefore, by using unique methods such as "smokvertising" companies can ensure that the consumer will most likely remember it over other advertising methods such as print, billboards, radio and television.