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Cadbury's Interactive Marketing Campaign Lets the Goo

 - Feb 24, 2009   Updated: Aug 3 2011
References: cadburycremeegg & mediaincanada
Today, Cadbury launches their new unique interactive billboard in downtown Toronto's Yonge-Dundas Square that has been constructed to respond to the city's weather conditions.

The billboard, designed by Saatchi & Saatchi, has a long teeter-totter construction with a giant Cadbury Creme Egg on one end, and as rain, snow, or hail falls, the egg will rise on the lever to meet a fan that will break the egg open “releasing the goo.”

Implications - While I wouldn't want to be at the forefront of this clever interactive marketing campaign, it would certainly be entertaining to watch it happen to someone else! Striking interactive campaigns like this are the future of advertising, with the impact of print ads slowly dwindling and the rise of the viral video.