The ASPCA is inviting animal lovers across the country to ‘Go Orange for Animals.’ The campaign is designed to raise awareness of ‘Prevention of Cruelty to Animals’ month.
Grassroots events will include a variety of activities, from fundraising to getting building owners to light up their buildings in orange. The ASPCA encourages creativity and participation all year, but especially during the official cruelty prevention month of April.
To help make support fun and easy, you can purchase ASPCA’s Go Orange Kit that includes a t-shirt, bandanna and five orange wristbands. There are several other activities and tools to facilitate participation listed on the website.
Key Themes Behind This Trend
- Go Orange for Animals
- Organizations can leverage the trend of 'going orange' to raise awareness and support for cruelty prevention.
- Prevention of Cruelty to Animals Month
- Creating campaigns and events around the designated 'Prevention of Cruelty to Animals Month' can drive engagement and education on animal welfare.
- Grassroots Animal Advocacy
- Supporting and promoting grassroots events and activities can empower individuals to take action and make a difference in animal welfare.
Where This Applies
- Nonprofit Organizations
- Nonprofit organizations focused on animal welfare can adapt and leverage the 'Go Orange for Animals' trend to increase support and donations.
- Apparel and Merchandise
- Apparel and merchandise companies can develop and sell specialized 'Go Orange' products to support animal welfare campaigns and raise funds.
- Event Management
- Event management companies can collaborate with animal welfare organizations to plan and execute engaging grassroots events during the prevention month.
